Oppt Shop is a fashion store specialised in selling retro fashion. In conjunction with their 8th Anniversary, the Oppt Shop is rewarding their top customers with a 50% discount. They are also trying to expand their customer base by reaching out to new customers vis innovative ways.
As the Oppt Shop is a vintage store, we used a vintage Floppy Disc as a direct mailer. users will find a modern day CD within, which contains a selection of clothes from the store. the use of vintage and modern day items are meant to bring across the message that the store sells retro apparel for modern times. Upon playing the CD, users will also find an invitation to come down to the store to enjoy special discount. They are also directed to an online page to register as a guest for Oppt Shop's Birthday Bash party held at Zouk.